The European Tour and Ladies European Tour have combined to make history as they both stage events at the Royal Golf Dar Es Salam this week in Morocco. The men will tee off on the Red Course in the Trophee Hassan II - live on Sky Sports 4 HD from 11.30am on Thursday - while over on the Blue Course, the women will be competing in the Lalla Meryem Cup.For the first time, the two organisations are running concurrent events in a bid to encourage participation and attract fans to the sport and organisers have said this will not be a one-off. With less than 100 days to go until golf returns to the Olympics for the first time in 112 years, the two Tour chief executives are hopeful this can act as a show-piece for Rio. Past European Solheim Cup team members Laura Davies (left) and Melissa Reid will be heading up the female field in Morocco Its terrific to be here alongside the LET to stage the mens and womens tournaments just three months prior to the Olympics, Keith Pelley, the European Tour chief executive, said.There are many Olympic hopefuls competing in both tournaments, so its a great opportunity to showcase the strength of the mens and the womens games. Ladies European Tour CEO Ivan Khodabakhsh looks ahead to the Lalla Meryem Cup where women and men from the European Tour are playing at the same time on di I hope its the start of an increased collaboration to come between the two Tours. We can grow and get stronger together.The inclusion of golf in the Olympics has been met with varying degrees of support and while the men and women will play in different weeks in Brazil, there is a positivity about having events that run at the same time. Hopefully in the future we will have more events like this one, and maybe one day we might have a mixed event because it would be fun, Alexander Levy, a two-time winner on the European Tour, told the organisation. I think its pretty special to have both events in the same week at the same club, and Im really grateful to the people who had this amazing idea. Gwladys Nocera, defending champion The tours are hopeful that the innovation will allow golf to follow other successful concurrent male and female tours such as tennis. We need to look beyond the borders of golf and in other sports we can see the best practices, Ivan Khodabakhsh, of the Ladies European Tour, said. We can see in tennis and in other sports, actually having both genders side by side in a great event competing gives so much more colour, provides so much more for the fans and hopefully we can gain new fans coming to the sport.Another event has been confirmed to combine the two tours when the inaugural European Championships are held at Gleneagles in 2018. May is National Golf Month. SportsWomen visited a club in Cheshire which launched a campaign to introduce 100 girls to the game by 2020 Watch live coverage of the Trophee Hassan II on Sky Sports 4 HD on Thursday (11.30am to 1.30pm and 3.30pm to 6.30pm). Also See: Relive Rorys Wells Fargo win Cink takes break to assist wife Stuard claims Louisiana title Li storms through for home win Kerryon Johnson Womens Jersey .com) - The women will also have a new champion at the Australian Open. 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Austin Bryant Youth Jersey .Y. - Nelson Mandela will be honoured by the New York Yankees with a plaque in Monument Park. ANTWERP, Belgium -- Third-seeded Richard Gasquet of France was untroubled on his serve as be beat Inigo Cervantes 6-2, 6-4 to reach the quarterfinals of the European Open on Wednesday.Gasquet won 92 percent of his points on first serve, did not face a single break point and broke the Spaniards serve three times in a lopsided match. Gasquet next faces either fifth-seeded countryman Gilles Simon or Germanys Jan-Lennard Struff.Joining Gasquet in the last eight were fourth-seeded Pablo Cuevas of Uruguay and Italian Andreas Seppi.Cuevas beat Slovak qualifier Jozef Kovalik 6-4, 7-6 (4), firing 111 aces in their second-round match.ddddddddddddeppi beat Dutchman Robin Haase 7-5, 7-5 and next faces second-seeded Ferrer or Britain player Kyle Edmund.In remaining first-round action, Simon beat Germany qualifier Yannick Maden, 6-3, 6-2. 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